Craft beers come in a wide variety of styles, and each style has managed to find its audience. With so many different styles to chose from though, IPA still remains the most popular style of craft beer by far and the New England style juicy/hazy IPA has taken the spotlight over the past couple of years, outselling all other sub-styles of IPA by a wide margin.
Although the juicy/hazy sub-style of IPA was only officially recognized by the Brewer’s Association in March of 2018, by the time the Great American Beer Festival rolled around in September, the “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA” and “Juicy or Hazy Double IPA” dominated GABF entries. Juicy/Hazy Pale Ales and IPAs made up 706 entries (Juicy or Hazy Pale Ale: 131. Juicy or Hazy IPA: 414. Juicy or Hazy Double IPA: 161.) compared with 331 entries for the more traditional American-Style IPA.
Many breweries have resisted jumping into what’s come to be known as the haze craze and, in fact, many breweries out there still refuse to make a hazy IPA. Others, like Firestone Walker Brewing Company, have simply been busy with other projects (like their experimental Luponic Distorion series and their Leo v. Ursus series). However, now they’re ready and the time has come. After a year of experimentation and development, say hello to Firestone Walker’s Mind Haze hazy IPA.