The Boston Beer Company is known by most as Samuel Adams, which is actually not the name of the brewery. It’s just one of the many beers brewed by the Boston Beer Company. Another beer they brew that has become fairly well known is their Rebel IPA. It’s their flagship IPA and has remained the same since it first launched back in 2014.
Even before Rebel IPA was first launched, Boston Beer Company founder and brewer of Samuel Adams Boston Lager, Jim Koch, launched Project Lupulus. Under this program, Koch was experimenting with hops that were not available when Rebel IPA first launched. They even cultivated their own proprietary hop (HBC 566), partnering with growers in the Yakima Valley, and that hop is exclusive to the Boston Beer Company. Now, Rebel IPA is being reborn with HBC 566 and other new and familiar hop varieties.