It’s not just February, it’s Flagship February. Although some newer breweries are shunning the trend (Seattle’s Cloudburst Brewing Company comes to mind), many breweries have one (or more) flagship beers. These are the beers they’re know for – the beers that help build their brand and are still popular today. Some good examples would be Sierra Nevada‘s Pale Ale, Pike Brewing‘s Pike Place Ale or Pyramid Brewing Company‘s classic Hefeweizen.
I’ll be honest. I was oblivious to the fact that it was Flagship February myself until Pyramid Brewing reminded me by sending me a care package containing some of their most popular flagship beers including their classic Hefeweizen, their Apricot Ale (which was one of the first craft beers I tried in Seattle) and, another classic, McTarnahan’s Amber Ale from Portland Brewing Company.