Pyramid Brewing Reveals New Brand Experience And Brewing Philosophy

SEATTLE (April 17, 2017) – Pyramid Brewing Co. today debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid’s year-round line-up, all-new packaging and revamped digital channels across its website and social media.

The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest (PNW) sceneries with a bold color aesthetic. For example, Outburst Imperial IPA’s new label art celebrates the iconic Mt. St. Helens near the brewery’s founding home in Kalama, Wash. and Hefeweizen celebrates classic Pacific Northwest scenery of a tree-lined mountain lake. The bottom of 6-pack carriers will have a call-out to fans to share their adventures with Pyramid. Whether exploring mountain lakes and coastal beaches, walking orchards in Hood River County Fruit Loop, smelling the aroma of hop fields in Yakima and Willamette Valleys, or sipping brews at Pyramid Alehouse before a baseball game, these scenes honor the region’s beautiful surroundings and represent Pyramid’s brand ideals of adventure, curiosity and discovery.

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Celebrate National Beer Day With Elysian Brewing & The Return Of Superfuzz

It seems these days, there’s a ‘National’ day of… well, just about anything.  We’ve got National Rotisserie Chicken Day (June 2nd), National Golf Lovers Day (October 4th), heck there’s even a National Day The Music Died day.  It can be difficult to keep track of all those ‘National’ days out there but, if you’re a craft beer lover like me, there’s only a few you have to worry about.

One of the big ones that should be on your radar is National Beer Day, which takes place in just over one week on Friday, April 7th.  Breweries and craft beer bars around the nation will be celebrating, and I’m here to tell you about a few  selections coming your way from Elysian Brewing Company for this special day, as well as the return of a Seasonal favorite: Superfuzz Blood Orange Pale Ale.

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Pyramid Unveils H7 IPA

Pyramid Brewing Company was one of the first breweries I ever visited in Seattle, before I even moved here from California back in ’98.  In those days there were far fewer breweries in Seattle. In fact, I’m not sure any of my current favorite Seattle breweries even existed back then.  So Pyramid has been playing the game for years now, and they still have a few new tricks up their sleeve.

Today Pyramid is pleased to announced the limited release of their new H7 IPA.  This unfiltered, imperial offering joins their new Brewer’s Reserve Series which, so far, only includes H7 and their Super Snow Cap, which I told you about just last November.

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Two New Beers Have Just Arrived From Pyramid Brewing

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Is it too early to start thinking about Spring?  I know we’re still in the middle of Winter right now, but it hasn’t been too horrible this year and who knows what news the groundhog will have for us this Thursday (Groundhog Day is February 2nd).  At Pyramid Brewing they’ve been doing a bit more than just thinking about Spring and earlier this month they announced the release of their Spring seasonal, Triangulate Citrus Pale Ale. Dry hopped with Lemondrop™ hops and real lemon peel, Triangulate brings us Spring a bit early this year.

Also arriving now from Pyramid is their limited time Brewer’s Reserve Railroad Avenue, which will be available from mid-January to late April. An Imperial Porter, Railroad Avenue uses deep roasted malts and roasted barley with dashes of vanilla, cinnamon and dark brown sugar. According to Pyramid: “Railroad Avenue is a big, malty brew that conducts the palate to a nicely spiced, mildly sweet finish.”

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Pyramid Celebrates 30 Years Of Snow Cap Winter Warmer – UPDATED

 

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Pyramid Brewing Company has been around for quite a while.  They began as Hart Brewing way back in 1984 and have been through several small changes, including changes in ownership, since then.  While their main brewing operation today is in Portland, they continue to produce beer at their Seattle brewery location on 1st Avenue South, right across from Safeco Field. Pyramid produces a number of different Ales, including their popular Winter Warmer, Snow Cap.

It’s amazing to think that Pyramid has been producing Snow Cap for 30 years now.  That’s longer than some of you reading this have even been alive.  Now, Pyramid is preparing three special releases in celebration of the 30th Anniversary of Snow Cap.

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