Brewer’s Association Adds ‘Juicy Or Hazy’ To Their 2018 Beer Style Guidelines

 

In the World of craft beer, the IPA is king. There’s no denying it and, right now, the hazy and juicy New England Style IPA is the dominant sub-style. Everywhere you look there are cloudy, hazy, fruity IPAs that embody this very popular style.

The Brewer’s Association has taken notice of the meteoric rise in the popularity of this style and have added a new category to their 2018 Beer Style Guidelines: Juicy or Hazy Ale Styles – including: “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA” and “Juicy or Hazy Double IPA.”  I’m somewhat perplexed that they didn’t call the category “New England Style”, but I’m sure they have their reasons.

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Sam Adams Joins The Haze Craze

The New England Style/East Coast Style hazy IPA is everywhere these days.  So many breweries have jumped on the hazy bandwagon it seems like we get a few new citrusy, juicy, difficult-to-see-through IPAs nearly every week.  Despite their name, however, most of the New England Style IPAs we enjoy here in the Northwest come from right here on the West coast.

The Boston Beer Company (Aka: Sam Adams) has taken notice of the rise in popularity of this new IPA variant and they’ve decided it’s time for a nationally distributed New England style IPA that’s actually from New England. The Boston Beer Company is pleased to announce the release of their new Samuel Adams New England IPA on draft and in cans.

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