Why have they grabbed my attention? It’s not because of some flashy ad campaign. In fact, they barely advertise. They don’t need to. So far, word of mouth has been doing the trick and drawing the crowds. It’s also not because of some fancy, over-the-top taproom. The taproom at Holy Mountain is actually rather minimalist; mostly white with lots of subway tile. No, the reason Holy Mountain has caught my (and everyone else’s) attention is for the best reason of all: the beers.
New craft breweries are popping up at an amazing rate these days. I’m sure you’ve heard the news that, as of December 2015, there are now more operating breweries in the U.S. than at any other time in U.S. history (4,144). That’s an impressive statistic and it means that we craft beer lovers have more choice in what we drink than ever before.
With so many new breweries around, what can a brewery do to really stand out? That hasn’t been a problem for Holy Mountain Brewing. Specializing in seasonal releases, including barrel-fermented beers, they have created a brewery that prominently features several different unique, barrel-aged beers, with no particular ‘Flagship’ beer in mind. In the short time they’ve been around they’ve become extremely popular, and I’ve amassed a pretty good selection of Holy Mountain beers in my cellar.