Pyramid Brewing Reveals New Brand Experience And Brewing Philosophy

SEATTLE (April 17, 2017) – Pyramid Brewing Co. today debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid’s year-round line-up, all-new packaging and revamped digital channels across its website and social media.

The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest (PNW) sceneries with a bold color aesthetic. For example, Outburst Imperial IPA’s new label art celebrates the iconic Mt. St. Helens near the brewery’s founding home in Kalama, Wash. and Hefeweizen celebrates classic Pacific Northwest scenery of a tree-lined mountain lake. The bottom of 6-pack carriers will have a call-out to fans to share their adventures with Pyramid. Whether exploring mountain lakes and coastal beaches, walking orchards in Hood River County Fruit Loop, smelling the aroma of hop fields in Yakima and Willamette Valleys, or sipping brews at Pyramid Alehouse before a baseball game, these scenes honor the region’s beautiful surroundings and represent Pyramid’s brand ideals of adventure, curiosity and discovery.

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Ninkasi Brewing Rebrands Their Flagship Beers

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As craft beer drinkers, we see a lot of different beer labels.  Some of them are rather plain, while others can be quite fancy and artistic.  They are all unique in one way or another and each one tells a story of sorts, giving you at least some hint of what to expect from what you find inside the bottle.

With their 10 year Anniversary coming up this Summer, Ninkasi Brewing Company has decided that it’s time for an update to the labels for their Flagship beers.  It’s an update they feel better represents the personality behind each brand, with each new label telling a bigger visual story.

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