Yesterday, the big news broke about Anheuser-Busch’s purchase of Elysian Brewing. Reactions ranged all over. Some people congratulated Elysian. Many people got angry. Others just didn’t know what to make of it.
I myself decided to have a little ‘fun’ with Elysian by posting their original label design for “Loser IPA”, which carries the words: “Corporate Beer Still Sucks” (see below). I couldn’t help but find it a bit ironic, for what I think are pretty obvious reasons, and I guess I wasn’t alone in that. I posted it in jest on both Facebook and Twitter, and was frankly surprised at the reach it had/how many people responded to the image. It was even picked up by and used in a brief article that appeared on Eater Seattle.
So, today, I’d like to clarify a few things regarding my thoughts on this merger:
Dick Cantwell, Joe Bisacca, David Buhler and everyone else at Elysian have worked very hard over the years to make Elysian Brewing a successful, nationally (and even internationally) recognized brewery that puts out some damn fine beers. They have done an amazing job of building their brand and nobody can say they haven’t earned the reputation they have in today’s craft beer World.