If you want to get noticed in today’s craft beer World, you can’t rest on your laurels. You’ve got to continue to innovate and keep coming out with new and interesting beers to keep the buzz going. Firestone Walker Brewing Company understand this and it’s part of the reason they retired their Proprietor’s Reserve Series of beers – which included Opal (Dry Hopped Saison), Wookey Jack (Cascadian Dark Ale) and their wildly popular Double Jack Imperial IPA.
Around the same time they retired the Proprietor’s Reserve Series, Firestone Walker proceeded to release two new series of IPAs: The Luponic Distorion Series (Currently on #6) and the Leo v. Ursus Series (which consists so far of Fortem and Adversus). Now, Firestone Walker is preparing to release a new,limited-release IPA named Generation 1 IPA.