SEATTLE (April 17, 2017) – Pyramid Brewing Co. today debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid’s year-round line-up, all-new packaging and revamped digital channels across its website and social media.
The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest (PNW) sceneries with a bold color aesthetic. For example, Outburst Imperial IPA’s new label art celebrates the iconic Mt. St. Helens near the brewery’s founding home in Kalama, Wash. and Hefeweizen celebrates classic Pacific Northwest scenery of a tree-lined mountain lake. The bottom of 6-pack carriers will have a call-out to fans to share their adventures with Pyramid. Whether exploring mountain lakes and coastal beaches, walking orchards in Hood River County Fruit Loop, smelling the aroma of hop fields in Yakima and Willamette Valleys, or sipping brews at Pyramid Alehouse before a baseball game, these scenes honor the region’s beautiful surroundings and represent Pyramid’s brand ideals of adventure, curiosity and discovery.
Summer is fading away in Seattle. Our temperatures are down, the rain is back and the leaves are already starting to turn. Heck, I’ve even already started drinking Oktoberfest beers (the official dates for Oktoberfest this year are September 17 thru October 3). Fall is still officially a couple of weeks away though, so there’s still time for a few more Summertime celebrations before we welcome back the grey skies and rain for months.
“In 2007, Martin Dickie and James Watt were bored of the industrially brewed lagers and stuffy ales that dominated the UK market, so they decided to brew their own beers. Both only 24 at the time, they leased a building in Aberdeen, Scotland, got some scary bank loans, spent all their money on stainless steel and started making hardcore beers. With innovation at its heart, their BrewDog company developed beers that intentionally destroyed preconceptions of beer drinking and craft beer marketing. Today, BrewDog is one of the fastest-growing companies in the UK, with multiple restaurants and breweries.”
Premiering tonight on the Esquire Network, join James and Martin for the new series: Brew Dogs (10 PM / 9 Central). This seven part series follows them as they travel across the U.S. to celebrate distinctive beers and to brew their own unique creations with some of the best brewers in the U.S. One of their stops (set to air October 15th) will be right here in Seattle, to try and brew the World’s most caffeinated beer in conjunction with Seattle’s own Elysian Brewing.
Have a friend in Michigan who can’t get Airways Brewing Company beers, and you want to send him a Sky Hag? Perhaps you know a fan of Belgian beers in Nevada and want to send them a Third Anniversary Belgian Dark Strong. Or, do you just want your own Airways Brewing beer delivered to your door without the hassle of having to make a trip to the store? Airways Brewing has you covered. You can now order their beers online, to be shipped directly to your door.
Currently, you can only order 22oz bottles of Sky Hag IPA, Chocolate Stout and Third Anniversary Belgian Dark Strong, but Airways plans to expand that soon to include their full line of 16oz cans. Go to http://airwaysbrewing.com/store/ to order your bottles today.