SEATTLE (April 17, 2017) – Pyramid Brewing Co. today debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid’s year-round line-up, all-new packaging and revamped digital channels across its website and social media.
The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest (PNW) sceneries with a bold color aesthetic. For example, Outburst Imperial IPA’s new label art celebrates the iconic Mt. St. Helens near the brewery’s founding home in Kalama, Wash. and Hefeweizen celebrates classic Pacific Northwest scenery of a tree-lined mountain lake. The bottom of 6-pack carriers will have a call-out to fans to share their adventures with Pyramid. Whether exploring mountain lakes and coastal beaches, walking orchards in Hood River County Fruit Loop, smelling the aroma of hop fields in Yakima and Willamette Valleys, or sipping brews at Pyramid Alehouse before a baseball game, these scenes honor the region’s beautiful surroundings and represent Pyramid’s brand ideals of adventure, curiosity and discovery.
Most craft beer fans I know gravitate towards Ales more than Lagers, and I think the reason is obvious. Pale Ales, IPAs, Stouts, Porters, Barleywines, Saisons and other Belgian Styles, etc. are all Ales, not Lagers. There are a few Lagers out there in the craft World but, for the most part, most of us tend to lean towards the Ale side of things much more often.
Unfortunately, that sometimes means we don’t take the time to appreciate some of the classic Germany styles (which are mostly Lagers) that are readily available at several places around Seattle. One of those places is Altstadt in Pioneer Square. To help you explore and appreciate some of these styles, Altstadt is serving up three different German beer flights, featuring classic German beer styles.