These days, lining up for coveted craft beer releases has become a way of life here in Seattle. Over the past year, I’ve waited in line for the release of at least 7 or 8 different beers – probably more. The wait in line isn’t only about the beer though. For many of these releases I could have skipped the line, come in later and still gotten my bottles, but then I would have missed the opportunity to hang out with all my friends who also attend these releases.
Half the battle during bottle releases or when anticipating the return of your favorite on-tap selections, however, is knowing when they’re coming. Often times we don’t hear about a particular release until just a few days before it happens, meaning we may have to alter our plans or find a friend to pick up a few bottles, cans or growler fills for us if we can’t attend. That’s why having a release calendar can really help. To that end, Reuben’s Brews has just revealed their 2017 release calendar.
Why have they grabbed my attention? It’s not because of some flashy ad campaign. In fact, they barely advertise. They don’t need to. So far, word of mouth has been doing the trick and drawing the crowds. It’s also not because of some fancy, over-the-top taproom. The taproom at Holy Mountain is actually rather minimalist; mostly white with lots of subway tile. No, the reason Holy Mountain has caught my (and everyone else’s) attention is for the best reason of all: the beers.