Sam Adams Joins The Haze Craze

The New England Style/East Coast Style hazy IPA is everywhere these days.  So many breweries have jumped on the hazy bandwagon it seems like we get a few new citrusy, juicy, difficult-to-see-through IPAs nearly every week.  Despite their name, however, most of the New England Style IPAs we enjoy here in the Northwest come from right here on the West coast.

The Boston Beer Company (Aka: Sam Adams) has taken notice of the rise in popularity of this new IPA variant and they’ve decided it’s time for a nationally distributed New England style IPA that’s actually from New England. The Boston Beer Company is pleased to announce the release of their new Samuel Adams New England IPA on draft and in cans.

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Boston Beer Company Releases Sam ’76

You know the Boston Beer Company.  Most people (including the brewery themselves) often just refer to them as Samuel Adams (or just Sam Adams), but that isn’t actually the name of the brewing company.  It’s the name of their flagship and most popular beer.

The Boston Beer Company/Sam Adams makes several different styles but the two of their beers I find people are most familiar with are the aforementioned Samuel Adams Boston Lager and their over-the-top creation: Utopias.  Now, Boston Beer Company is ready to add another beer to their extensive lineup.  Introduced at last year’s GABF, Sam ’76 is a sessionable (4.7%) beer with the complex flavor and character of an ale but the light crispness of a lager.  It’s available in cans now and should start showing up on tap in April.

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Sam Adams Nitro Beers Launch Nationwide


There’s just something about a beer served on Nitrogen.  Nitro beers create that silky smooth texture and creamy head often associated with Guinness, and can even alter your perception of a beer, subtly changing the flavor and mouth feel.

Stouts and Porters are the two styles most often associated with Nitrogen beers, but other styles can work well on Nitrogen too.  The Boston Beer Company agrees and has been experimenting with different nitrogen infused beers for the Samuel Adams Nitro Project.  Now, after three years of experimentation, they’re ready to bring those beers to you.

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