Rather than making donations contingent upon Dankful sales success, Sierra Nevada has committed to at least $1 million in donations over the next year, which will be supported in part by Dankful sales. Sierra Nevada will partner with new nonprofits each quarter, allowing the brewery to be nimble and immediate in its efforts.
“With ongoing fundraising through Dankful, we can immediately support those nonprofits doing critical work in our communities by getting them what they need when they need it,” explained Sierra Nevada Vice President Sierra Grossman. “Dankful allows us to focus on what we do best: supporting the causes we believe in and brewing great beer.”
Philanthropy has long been an integral part of Sierra Nevada’s DNA. During the start of the COVID-19 crisis, the brewery worked with Enloe Medical Center to produce VTM—a necessary tool for COVID testing. In 2018, the brewery organized Resilience Butte County Proud IPA, a crowdsourced fundraising effort that raised nearly $10 million for the local community after the deadly Camp Fire.
About Sierra Nevada Brewing Co.
Inspired by frequent trips to the Sierra Nevada mountain range, Ken Grossman founded Sierra Nevada Brewing Co. in 1980. Highly regarded for using only the finest quality ingredients, Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada is famous for its extensive line of beers including Pale Ale, Hazy Little Thing®, Torpedo® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.