Sam Adams Reformulates Cold Snap & Announces Mountain Berry

Cold Snap limited release White Ale from Sam Adams has been around since 2014. Loaded with a plethora of spices, including orange zest, vanilla and other adjuncts, Cold Snap is a light and tasty Winter warmer.

The recipe for Cold Snap has been the same since 2014 – until now that is. Sam Adams has tweaked the recipe for the 2020 release, to make Cold Snap even more refreshing that before.

Here is some more information about the new and improve Cold Snap From Sam Adams:

(BOSTON, MA) January 7, 2020—The brewers at Samuel Adams plan to spice up the winter season with a new, brighter, and smoother Cold Snap recipe. The new Cold Snap showcases the brew’s signature blend of 10 exotic spices, fruits and florals: orange zest, vanilla, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise, anise, and tamarind. The recipe adjustments reflect Samuel Adams brewers’ relentless pursuit of better beer.

To complement the season’s brisk weather, Samuel Adams brewers made purposeful adjustments to the spice and malt characters while maintaining the Cold Snap recipe’s original warming notes. In adjusting the ratio of Cold Snap’s 10 exotic spices, brewers specifically amplified the orange and vanilla ingredient profiles for added brightness. With a lightened body and amplified flavor profile, the recipe is even more drinkable and refreshing, perfect for warming up after hitting the slopes or staying cozy by the fire.

Fans of this Samuel Adams limited release will enjoy the new recipe’s crisp, sweet, cereal-malt impression and medium body that delivers a subtle and refreshing mouthfeel. The slight sweetness of the fruit and vanilla are balanced by the spicy-herbal, complex aroma of Hallertau Mittelfrüh noble hops for a beautifully brighter and smoother white ale.

Jim Koch, Samuel Adams Founder & Brewer, on New Cold Snap: “When we first brewed Samuel Adams Cold Snap in 2014, we were inspired by the turn of the season from winter to spring, and we set out to offer a sign of warmer days with a beer boasting fruity, floral and spicy characteristics. Our highly successful reformation of Samuel Adams Summer Ale earlier this year led brewers to revisit the complex flavors of Cold Snap, another seasonal favorite. The result was a brighter and smoother Cold Snap that will continue to help drinkers see past even the coldest winter days to a brighter future ahead.”

Where to Find the New Cold Snap: Samuel Adams Cold Snap is available nationwide now through March in six-pack and 12-pack bottles and cans as well as on draft. Cold Snap is also available alongside an all-new style for the season, Mountain Berry, in Samuel Adams Spring Variety Bottles and Spring Can Mix Pack -12-packs. Prices vary by market. To find Cold Snap near you, visit SamuelAdams.com/find-a-sam.

Style: White Ale
Malt Varieties: Samuel Adams two-row pale malt blend and Malted Wheat
Hop Varieties: Hallertau Mittelfrueh Noble hops
IBUs: 10
Color: Golden hazy / 6 SRM
Alcohol: 5.3% ABV
Special Ingredients: A blend of 10 exotic fruits. spices: orange zest, vanilla, lemon zest, coriander,
rose hips, hibiscus, powdered plum, grains of paradise, anise and tamarind
First Brewed: 2014 – NEW recipe developed in 2019

About Samuel Adams
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution.  The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston.  He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit.  Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better.  Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream.  For more information, visit www.SamuelAdams.com.

Samuel Adams, Sam Adams and Samuel Adams Boston Lager are registered trademarks of The Boston Beer Company.

In addition to the revamped Cold Snap, Sam Adams is also pleased to announce Mountain Berry light ale. Aged on raspberries and blackberries from the Pacific Northwest, Mountain Berry is low on alcohol but big on fruit flavor.

Here is some more information about Mountain Berry from Sam Adams:

Samuel Adams Mountain Berry is an all-new limited release steeped with seasonal and geographical significance. Mountain Berry is a light ale aged on raspberries and blackberries grown in the Pacific Northwest. As a low alcohol option full of bright fruit notes, a refreshingly light body and pronounced color and aroma, Mountain Berry is the perfect brew for changing things up in the New Year.

Mountain Berry boasts bright berry notes and a subtle sweetness from the malt blend’s soft cereal and cracker notes. Balanced by a slight acidity, Mountain Berry is a light-bodied, drinkable ale that finishes dry and slightly tart. The incorporation of a botanical element like hibiscus rounds out the floral notes. Mountain Berry’s golden hue is striking and reflective of the beer’s aging process on raspberries and blackberries sourced from Washington, Oregon and California. Bright and light, Samuel Adams Mountain Berry is a perfectly refreshing beer to start to the new year.

Pairing with Food: Slightly tart and sweet, Mountain Berry pairs well with a wide variety of foods. Try it with a meat and cheese board complete with grilled brie-stuffed figs. Stay on the lighter side with entrees like arugula salad with a lean protein and round out a meal with a dark chocolate or berries and cream pairing.

Pricing & Availability: Samuel Adams Mountain Berry is available nationwide from late December through March in 6-packs (bottles) for SRP of $9.99, 12-packs (bottles and cans) for SRP of $17.99 and on draft. Also available in the Samuel Adams Spring Variety Bottles and Spring Can Mix Pack 12-packs (alongside Cold Snap) for SRP of $17.99. Price for each package varies by market.

Style: Ale
Malt Varieties: Samuel Adams two-row pale malt blend and Malted Wheat
Hop Varieties: Hallertau Mittelfrueh Noble hops
IBUs: 14
Color: Golden and bright with a rosé hue / 4 SRM
Alcohol: 4.1% ABV
Special Ingredients: Raspberries, blackberries and hibiscus
First Brewed: 2019

Both Cold Snap and Mountain Berry are available now wherever you find Sam Adams products. Both beers are also available in the Sam Adams Spring Variety Bottles and Spring Can Mix Pack. Pick some up today.

Drink responsibly and stay safe out there.

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