Sierra Nevada Brews Resilience IPA For Camp Fire Relief

 

The fires this year in California have been devastating – particularly the one known as the Camp Fire.  Entire communities have disappeared and thousands have been displaced.  It is also the deadliest wildfire in California state history, with the death toll reaching at least 81 people – and that number is expected to rise as the number of missing/unaccounted for people is still over 870 people.

Fortunately, I don’t know anyone directly affected by the fire(s) (though I do have relatives in Chico – where it got pretty close!), but I know a few people who have family and/or friends who have lost their homes.  It’s a heartbreaking situation, but Sierra Nevada Brewing Company wants to help.

Back on the 16th of this Month, Sierra Nevada announced they would be brewing a beer called Resilience IPA, and donating 100% of the proceeds to Camp Fire relief.  Sierra Nevada has also asked every craft brewery in the US to do the same – and they’ve received an amazing response.

Here is the full press release from Sierra Nevada Brewing Company:

Chico, CA—Sierra Nevada Brewing Co. announced today that the company will brew Resilience Butte County Proud IPA to raise funds for those impacted by the Camp Fire. Sierra Nevada will donate 100 percent of Resilience IPA sales to Camp Fire relief, and is asking every other brewery in the country to brew the beer and do the same.

Sierra Nevada will brew Resilience IPA on Giving Tuesday, November 27. The company has asked other breweries to create their own versions of Resilience on that day and donate 100 percent of the sales to Camp Fire relief. Sierra Nevada is working with hop and malt suppliers to secure ingredient donations to participating breweries nationwide.

“Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our friends, families and employees live,” said Sierra Nevada founder and owner, Ken Grossman. “This community has supported us for 38 years and we’re going to do everything we can to support them back.”

The Camp Fire, now the deadliest and most destructive wildfire in California history, started on November 8 in the hills above the brewery’s Chico facility. At the time of this release, the fire had burned 142,000 acres, killed more than 60 people and left hundreds missing, destroyed more than 9,700 homes, and displaced nearly 14 percent of Sierra Nevada’s Chico employees.

Days after the fire, the brewery established the Sierra Nevada Camp Fire Relief fund, which will provide much-needed long-term support for community rebuilding efforts. All donations from Resilience IPA will go to this fund. Additional donations towards this effort can be made here.

Sierra Nevada will release their version of Resilience IPA in early January with limited distribution in cans and on draught.

Since making their announcement and calling on other breweries to follow suit, well over 1200 craft breweries across the nation have answered the call and will be brewing their own batches of Resilience IPA and donating the profits to help victims of the Camp Fire.  Watch for its arrival and enjoy all you can, because every pint purchased means more money to help the victims of the Camp Fire.  Cheers to the helping hand of craft beer.

Drink responsibly and stay safe out there.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s