Reuben’s Brews Adds A New Marketing Manager

Reuben’s Brews is one of Seattle’s most popular breweries with the local craft beer crowd.  In fact, if you were to ask me for a list of who I consider to be Seattle’s best craft breweries, Reuben’s Brews would definitely be in my top 5.  They’re one of Seattle’s most awarded breweries, winning over 200 medals in the six years they’ve been open, and they continue to expand and innovate.

Their popular ‘Crush’ series of IPA releases always draw a crowd and, just this Summer, they also launched their Barrel-Aged Sour series.  Now, as they move forward, Reuben’s wants to get the word out even more.  To that end, they have recently hired their first ever marketing manager, Matt Lutton, who will take over the day-to-day role of marketing operations, so that even more craft beer lovers in the Pacific Northwest can discover the fermented goodness that is Reuben’s Brews.

Marketing Manager Matt Lutton

Here is the full press release from Reuben’s Brews:

Seattle, WA – October 10, 2018 – Reuben’s Brews, a family-owned Seattle neighborhood brewery, has added Matt Lutton to its team as marketing manager. In this position, which is new for the brewery, Lutton will lead day-to-day marketing operations in order to let more beer lovers in the Pacific Northwest know about the brewery and its tasty brews. Lutton will apply his experience with leading regional distributors, along with his extensive journalism background, to his new role.

“We want to share our passion, and that passion’s resulting beers, with as many people in our region as possible,” said Adam Robbings, brewmaster, and co-founder of the brewery. “But first, they have to know about us and that’s where Matt comes in. His experience in the industry and skill at getting the word out will help us to reach more beer lovers in Washington and beyond.”

Lutton comes to the brewery from NW Beverages, where he served as a local sales representative for a diverse portfolio of beverages, including Reuben’s Brews, in the greater Seattle area. Prior to this, he enjoyed a decade-long career as a photojournalist and writer, with a focus on travel and field work. An accomplished storyteller, Lutton will now apply these skills to one of his other main interests: craft beer. In addition to his work with the brewery, he volunteers with Wellspring Family Services in Seattle. Lutton studied comparative history at the University of Washington. 

Lutton said, “I’m so excited to be able to combine, and continue to grow, my interests in my new role of helping more people learn about Reuben’s Brews’ story and our fantastic beer.”

About Reuben’s Brews
After the birth of their first child Reuben, Adam and Grace embarked on a mission to brew bloody good beer. Originally from the UK, Adam turned a passionate hobby into a family-run brewery crafting nationally and internationally recognized beers in a wide variety of styles. Since opening in 2012, Reuben’s has won awards for its beers around the world including at the Great American Beer Festival, the World Beer Cup, the Washington Beer Awards, and has been a top 10 brewery at the US Beer Open three times. Find Reuben’s Brews in the Pacific Northwest and at its taproom located at 5010 14th Ave NW in Ballard, open 7 days a week. For more information, visit or follow on Facebook, Twitter, and Instagram (@reubensbrews).

I’m sure glad Reuben’s is still expanding.  Demand for their most popular beers continues to increase, and this new marketing push will drive demand even higher.  I’m sure Reuben’s is prepared to ramp up production to help meet the extra demand Mr. Lutton will be creating for them.  It’s been great following their success story since they first opened back in 2012.  Keep up the great work, Reuben’s.

Drink responsibly and stay safe out there.

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