Brewer’s Association Adds ‘Juicy Or Hazy’ To Their 2018 Beer Style Guidelines

 

In the World of craft beer, the IPA is king. There’s no denying it and, right now, the hazy and juicy New England Style IPA is the dominant sub-style. Everywhere you look there are cloudy, hazy, fruity IPAs that embody this very popular style.

The Brewer’s Association has taken notice of the meteoric rise in the popularity of this style and have added a new category to their 2018 Beer Style Guidelines: Juicy or Hazy Ale Styles – including: “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA” and “Juicy or Hazy Double IPA.”  I’m somewhat perplexed that they didn’t call the category “New England Style”, but I’m sure they have their reasons.

Secret Crush From Reuben’s Brews – A Fine Example Of The Juicy Or Hazy Style

Here is the full press release from the Brewer’s Association:

Boulder, Colo • March 20, 2018—The Brewers Association (BA)—the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers today released its Beer Style Guidelines for 2018. Reviewed and revised annually by the BA, these guidelines serve as a model resource for brewers, beer judges and competition organizers, and celebrate the great diversity of beer around the world.

Hundreds of revisions, edits, format changes and additions were made to this year’s guidelines, including updates to existing beer styles and the creation of new categories Updates of note include:

  • Juicy or Hazy Ale Styles: The addition of this trio of styles include representation of what may be referred to as New England IPAs or West Coast Hazy IPAs. The styles will be identified in the guidelines and Brewers Association competitions as “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA” and “Juicy or Hazy Double IPA.”
  • Contemporary American-Style Pilsener: The addition of this new category addresses marketplace expansion and provides space for sessionable craft brew lager beers with higher hop aroma than found in pre-prohibition style beers.
  • Classic Australian-Style Pale Ale and Australian-Style Pale Ale: This split from one to two Australian-Style Pale Ale categories reflects tremendous diversity in the Australian craft beer market and authoritative input from the technical committee of the Independent Brewers Association. Classic Australian-Style Pale Ale can run slightly darker and typically exhibits relatively lower hop aroma. The Australian-Style Pale Ale category provides ample room for a range of somewhat paler, more hop aroma- and flavor-forward beers being produced today by hundreds of breweries in Australia.
  • Gose and Contemporary Gose: Predominantly technical tweaks were made to create more differentiation between these two categories.

The Brewers Association’s Beer Style Guidelines reflect, as much as possible, historical significance, authenticity or a high profile in the current commercial beer market. The addition of a style or the modification of an existing one is not undertaken lightly and is the product of research, analysis, consultation and consideration of market actualities, and may take place over a period of time. Another factor considered is that current commercial examples do not always fit well into the historical record, and instead represent a modern version of the style.

To help inform the creation of the new Juicy and Hazy categories, a wide variety of beers that were thought to represent or approach this style were sought and tasted.

“What we discovered and verified was that there was a wide range of alcohol content for what was being perceived in the public as just one style,” said Charlie Papazian, chief of the BA Beer Style Guidelines since 1979, and founder and past president, Brewers Association. “After evaluating appearance, aroma, bitterness, hop characters, mouthfeel and overall balance these beers gave a consistent impression that helped frame the Brewers Association’s inaugural guidelines for three styles of Juicy Hazy ales.”

“The Brewers Association Beer Style Guidelines, led by Charlie Papazian for the past 30+ years, are a trusted resource for the brewing industry worldwide,” said Chris Swersey, competition manager, Brewers Association. “The guidelines have fostered a lexicon that has allowed the community of drinkers and brewers to talk about beer and celebrate beer across diverse cultures, around the world.”

The 2018 Beer Style Guidelines are available for download at BrewersAssociation.org.

Note: New styles will take effect for the 2018 Great American Beer Festival® competition. Suggestions for adding or updating a beer style guideline may be submitted online at BrewersAssociation.org.

###

About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer CupSMGreat American Beer Festival®Craft Brewers Conference & BrewExpo America®SAVOR: An American Craft Beer & Food ExperienceHomebrew ConNational Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications™ is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru™ mobile app. Follow us on FacebookTwitter and Instagram.

 

As noted above, the other new styles added to the 2018 guidelines include: Contemporary American-Style Pilsner, Classic Australian-Style Pale Ale and Australian-Style Pale Ale, and Gose and Contemporary Gose (adjusting the existing category).

Drink responsibly and stay safe out there.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s