Sam Adams Joins The Haze Craze

The New England Style/East Coast Style hazy IPA is everywhere these days.  So many breweries have jumped on the hazy bandwagon it seems like we get a few new citrusy, juicy, difficult-to-see-through IPAs nearly every week.  Despite their name, however, most of the New England Style IPAs we enjoy here in the Northwest come from right here on the West coast.

The Boston Beer Company (Aka: Sam Adams) has taken notice of the rise in popularity of this new IPA variant and they’ve decided it’s time for a nationally distributed New England style IPA that’s actually from New England. The Boston Beer Company is pleased to announce the release of their new Samuel Adams New England IPA on draft and in cans.

Here is the full press release from Sam Adams:

BOSTON, February 20, 2018 – New England’s leading independent craft brewer is paying homage to its roots by proudly celebrating the national release of Samuel Adams New England IPA, a refreshingly juicy and hazy IPA. Previously available only in New England, Sam Adams brewers listened to drinkers’ enthusiasm for the beer, which was the best-selling growler of 2017 at the Boston Brewery, and are responding by rolling it out across the country for craft beer lovers to enjoy.

Developed in Sam Adams’ experimental nanobrewery in Boston, New England IPA is a medium-bodied, unfiltered brew with a slight sweetness that is perfectly balanced by the unique combination of Mosaic, Citra, Galaxy, Simcoe and Cascade hops. The hops bring a big fruited pineapple and grapefruit hop character to the beer, and at 35 IBUs, the brew is neither bitter nor harsh on drinkers’ palates. At 6.8% ABV, the unfiltered IPA is a mouth-watering refresher with a smooth, clean finish that leaves drinkers wanting another sip

Compared to West Coast IPAs, which are known for their prominent hop bitterness and light, dry mouthfeel, New England IPAs generally have a juicy and luscious flavor along with a hazy appearance and are best enjoyed fresh.

Jim Koch, Sam Adams Founder & Brewer, on New England IPA:
“New England IPAs originated in our backyard, but there are still plenty of drinkers across the country who haven’t had a chance to try this unique style yet. Our brewers worked for more than a year to develop a brew with a distinctive set of flavor characteristics that involve unusual and novel brewing practices to give our version of a New England IPA its hazy, juicy and smooth character. We can’t wait for drinkers to try it for themselves and see what the haze craze is all about!”

New England IPA Availability:
Previously only available on draft at the Samuel Adams Boston Brewery and at select bars and restaurants in the Boston area, New England IPA is now available nationwide on draft. Beginning in April, New England IPA will also be available in four-pack 16 oz. cans for a suggested retail price of $8.99 – $9.99. Prices vary by market.

To find where New England IPA is available near you, visit

About Samuel Adams
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution.  The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston.  He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit.  Today, Samuel Adams is one of world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better.  Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream.  For more information, please visit

Samuel Adams and Sam Adams are registered trademarks of The Boston Beer Company.

I’m eager to try this new IPA from Sam Adams.  Considering some of the amazing New England Style IPAs many of our local breweries have been putting out, it’s got a lot to live up to.  Samuel Adams New England IPA is available now both on draft and in four-pack 16 oz cans.  Pick some up today.

Drink responsibly and stay safe out there.


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