Seattle Cider Co. Expands Into Wisconsin


Since I was a kid, I’ve always thought of Wisconsin as a beer state.  Not a craft beer state, mind you, but the place were many of the mass produced American lagers my Dad drank as I was growing up came from.  Of course, growing up in the era of Happy Days and Laverne & Shirley (both set in Milwaukee) helped nurture that view, especially when Laverne and Shirley worked at the fictional Shotz Brewery (based on the actual Joseph Schlitz Brewing Company in Milwaukee).

Today, Wisconsin is still home to brewing giant MillerCoors, but you’ll also find a few craft brand around including: New Glarus Brewing Company, Stevens Point Brewery and Sprecher Brewing Company just to name a few.  Wisconsin is also home to a burgeoning craft cider industry, with a handful of craft cideries around the state including: Island Orchard Cider, Ciderboys and Wiley Cider among others.  Starting next month, however, Wisconsin will have some new ciders in town: the ciders of Seattle Cider Company.

As noted below, Wisconsin is the sixth state (including Washington) to carry Seattle Cider Company ciders in just over a year as they continue their amazing growth.  Now, Wisconsinites will have the opportunity to taste how we do cider out here on the West coast.

Laverne & Shirley Working At Shotz Brewery In Wisconsin

Laverne & Shirley Working At Shotz Brewery In Wisconsin

Here is the full press release from Seattle Cider Company:

MILWAUKEE, MADISON & SEATTLE (February 2, 2015) – Becoming the sixth state to carry its products in just over a year, Seattle Cider Company and Wirtz Beverage are pleased to announce a new partnership to bring Seattle Cider’s unique selection of craft ciders to Wisconsin. Known for its handcrafted collection of dry, flavorful ciders – successfully bridging the gap between beer and wine – Seattle Cider Company ciders are made from 100 percent fresh-pressed Washington apples, gluten free and never from concentrate. Available throughout the state beginning March 3, the growing cidery will offer its entire year round and seasonal lineup of products statewide.

“We’re excited to have Wisconsin be our next launch state and can’t wait to see the response,” said Joel VandenBrink, founder of Seattle Cider Company. “Wirtz’s dedication to craft aligns with our commitment to quality ciders featuring real ingredients. They understand our products and what consumers want, and can’t wait to see our products on shelves and on tap throughout the state.”

Upon launch in Wisconsin with Wirtz Beverage, Seattle Cider Co. products will be available at select restaurants, bars and retail stores statewide. Available in 16-ounce cans, 22-ounce bottles and on draft, initial Seattle Cider Co. offerings will include:

Dry: One of the driest ciders on the market, the golden glow of the unique cider lends way to notes of lilac, blood orange and green apple on the nose. Pleasantly acidic, flavors of nectarine and under ripe peach hit the palate with no residual sweetness. 0 brix, 6.5% ABV, 16-ounce can.

Semi-Sweet: A light, crisp cider with just a touch of sweetness, this cider is honey in color with notes of bergamot orange, lemon and apple. A refreshing cider, it reveals hints of apricot on the palate. 2.6 brix, 6.5% ABV, 16-ounce can.

Three Pepper: A small-batch, limited-edition cider, the Three Pepper features an aroma of fresh, green jalapeños. Paired with a unique flavor profile, it combines the taste of poblano, habanero and jalapeño peppers, giving this cider a kick followed by a subtly sweet finish. 3.2 brix, 6.9% ABV, 22-ounce bottle.

Gin Botanical: Fermented with spent gin botanicals from Batch 206 Distillery, our Gin Botanical is a semi-dry cider showcasing lemon, orange rind, juniper, cucumber and verbena. Like the spirit that inspired it, this cider is complex, clean, aromatic and refreshing. 1.8 brix, 6.9% ABV, 22-ounce bottle.

Basil Mint (coming soon!): Fermented with fresh basil and mint, this off-dry cider starts savory and floral, complemented perfectly by a tart, clean finish. 1.8 brix, 6.9% ABV, 22-ounce bottle.

“As cider continues to grow in popularity, we were on the lookout for a cidery that broke the mold of overly sweet ciders, and Seattle Cider Company fit the bill, ” added Paul Nowak, Craft Beer & Cider Sales Manager for Wirtz Beverage Wisconsin. “They’re dedication to true craft cider and customer satisfaction is something we admire and know cider drinkers of Wisconsin will appreciate.”

Additional ciders will become available in market as they are released throughout the year. Wisconsin launch events are scheduled for March 3, 4, and 5 in Milwaukee and Madison, with additional event details coming soon. Seattle Cider Co. products can be found in stores and on tap throughout Washington, Oregon, Alaska, Illinois, Austin and soon Wisconsin, with growing list of locations available at For more information about Seattle Cider, Wisconsin launch events and more, follow Seattle Cider Company on FacebookTwitter (@seattleciderco) and Instagram (@seattleciderco).

Establishments interested in carrying Seattle Cider Company products are encouraged to send inquires to

About Seattle Cider Company

Not your standard cider. Seattle Cider Company is the city’s first cidery since prohibition, bringing true craft cider back to Seattle. Bridging the gap between wine and beer with flavorful, small-batch cider, Seattle Cider’s initial offerings – Dry and Semi-Sweet – break the mold of overly sweet cider, bringing the natural flavors of Washington apples to the forefront. Naturally gluten free and made from a custom blend of fresh pressed, locally grown apples, Seattle Cider’s products are handcrafted with all natural ingredients and never from concentrate, successfully distinguishing themselves from the mass market cider found in stores today. For more information, visit, or follow Seattle Cider Company on Facebook and Twitter (@seattleciderco).

About Wirtz Beverage Wisconsin

Wirtz Beverage Wisconsin is a statewide leader in the distribution of fine wine, spirits and beer brands. The company combines its time-honored tradition of execution excellence with a reputation for best-in-class service and brand building throughout Wisconsin. The company is a member of Wirtz Beverage Group, a leading wholesaler and broker with interests in Illinois, Iowa, Minnesota, Missouri, Nevada and throughout Canada. A family-owned business, Wirtz Beverage Group has nearly $2 billion in annual sales and 2,500 employees.

Starting one month from today, on March 3rd, Seattle Cider Company will arrive in Wisconsin with a series of launch events.  Be sure to follow Seattle Cider Company on Facebook and Twitter so you’ll be in the know when the details of these launch events are announced.  If you’re in the Wisconsin area, come on out to a launch event and welcome Seattle Cider Company to the Badger State.

Drink responsibly and stay safe out there.

One thought on “Seattle Cider Co. Expands Into Wisconsin

  1. Pingback: Seattle Cider Company Expands Distribution To Minnesota | Craft Beer Monger

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